Paris Olympics 2024

I have designed a logo for the 2024 Paris Olympics which includes a symbol using the colours of the Olympic rings and inspired by the Eiffel Tower (01). A customised modern typeface was chosen to convey a sense of growth from the previous Olympic Games, which used more intricate fonts. In addition, I have created a logo variation which combines both elements, with a focus on the symbol (02), as well as a simplistic type-focused version without the symbol (03). 

During this project, I also challenged myself to create a sports poster for each of the 45 Olympic sports featured in 2024. Logo Design 03 is used at the bottom of each poster design. Each poster includes this wordmark logo, the Olympic rings, the 5 colours of the rings, and features the custom logo font for each sports name. These four elements were used to ensure cohesiveness for all the posters. I have also created a jumper design for a few of the sports, which are cohesive with their poster design. I wanted each sport to be honoured in a subtle way. Although some sports are more obviously depicted, a lot have hidden details which are fun for the audience to explore.